Flash Art
Flash Art
type
Generative Logo Design
made with
JavaScript, OpenAI API, p5.js, p5.brush.js
date
April 2024
A generative logo that simulates artist interventions over the magazine’s name, leveraging AI-driven analysis with a flexible design system.
background
Flash Art is a quarterly magazine known for featuring emerging and avant-garde artists. It was
founded in Milan in 1967, and has been publishing in both Italian and English since 1978.
In its early years, Flash Art had a tradition of artists intervening by defacing the logo and front
cover.
concept
Inspired by artist interventions, I designed a Flash Art logo that is ever-changing, constantly being “defaced” by scribbles inspired by the artists featured in each issue of the magazine. The design aims to capture the spirit of each artist and their work while maintaining a unified aesthetic.
process
An image of an artist’s work is analyzed by OpenAI Vision. The use of AI, paired with a flexible design, offers a completely personalized logo for each issue of the magazine.
an example analysis
The data from the AI is extensively processed to generate the final result.
The following is a
summary of some key points, although it does not represent the full extent of the analysis.
an example analysis (continued)
usage
Each issue of the magazine features several artists that can be represented in the logo. To accomplish this and create a unique identity for the issue, each artist “scribble” can be stacked up and blended. After several layers, the original logo becomes almost completely hidden.
usage: website
The stacked strategy is primarily used on the website, as a way to tease the upcoming issue.
Each week, a new layer is added to the logo in the Flash Art website, each based on one artist of
the upcoming issue.
By the time of the print magazine publication, the online logo is completely defaced—as if all the
artists had scribbled
on the logo.
usage: print
Several covers per issue, each focusing on a featured artist.
